With so many chiro practices opening, you need to make sure that yours stands out from the crowd. This is so that you get the custom over that of your competitors, and while a lot of this could be down to good marketing strategies and getting your clinic name out where it is going to be seen, there are other solutions. One of the most powerful methods is through customer and client recommendation.
This is because, your customers or clients are going to be looking for additional experiences over any marketing ploy, so you are going to have to be a cut above the rest in a few very important areas.
#1 Be Professional
You should make sure that you always look and act professionally. Where possible, show off your credentials in the reception area of your clinic, so that those who are visiting can see how well-qualified you are. Being professional also means that you are going to have to show a level of care for your clients while managing to keep an emotional distance.
#2 Keep Your Clinic Clean
It should go without saying that your clinic needs to be kept clean. This can be made easier with the use of clean-cut colors on the walls and with the furniture. Keeping flooring and soft furnishings with easy-to-clean surfaces will make cleaning a lot easier and quicker for your cleaner if you have one.
With this in mind, you will probably want to take a minimalist approach in your work area and in your reception area. However, there will be more about this later in this article.
#3 Use Quality Stock Items
You would be surprised by the difference using quality stock items, such as those sold by medical-supermarket.com, will do for your client’s treatment, their experience of your services, and your overall reputation. Using equipment that is less than professional can give your clinic a ‘thrown together’ feel and have your clients feeling like they are paying way too much for the service that you are providing and may even physiologically for them change the outcome of their treatments.
#4 Offer Comfortable Furnishings
When it comes to your reception area, you are going to need to think about comfort, as well as necessity. Providing adequate seating areas for waiting clients is vital, as well as equipping a communal table with literature to read that you feel your clients would appreciate. You might also consider supplying them with beverages while they are waiting, to make their stay less tiresome or feel longer than it is.
Your chiro care facility needs to set itself apart from the others, not just by offering exemplary care, but by becoming memorable by exceeding expectations in key areas:
- Being professional at all times
- Making cleanliness a priority
- Only using top-quality supplies
- Taking good care of patients while they are waiting
By doing this, you can attract attention for all of the right reasons and put yourself on the path to becoming the ‘go-to’ facility in the region.